Our Mission

FOR EVERY BOTTLE SOLD BENEFITS THE BE GOOD DO GOOD SHINE YOUR LIGHT FOUNDATION

INE SPIRIT SUPPORTS FINE CAUSESBE GOOD AND DO GOOD

The foundation's mission is to promote unity, inclusivity, and positive change by leveraging the cultural appeal of bourbon to foster community engagement and dialogue. This involves organizing events and forums that bring diverse communities together, supporting educational programs about bourbon's heritage, and partnering with initiatives that uplift underrepresented voices. The foundation is funded by sales of Good Trouble Bourbon, with a portion of the proceeds from each bottle sold contributing to its initiatives. These efforts are designed to create a lasting impact by encouraging open discussions on social issues, highlighting the importance of diverse histories, and supporting responsible enjoyment of bourbon. Good Trouble Bourbon is currently also exploring national partnerships with other existent foundations to provide support.

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SHINING LIGHT THROUGH SUPPORTED PROGRAMS

PURPOSE

The Be Good, Do Good Shine Your Light Foundation is dedicated to creating a world where our commonalities are the foundation of our strength. We aim to:

1. Encourage Inclusive Dialogues: Organize forums and events that bring varied communities together, using the unifying nature of bourbon to stimulate open and honest conversations about important social issues.

2. Support Education and Awareness: Provide resources and educational programs that highlight the rich, diverse history of bourbon and its role in shaping societies, fostering a deeper understanding and appreciation of this heritage.

3. Empower Communities and Good Troublemakers: Partner with local and global initiatives that aim to uplift underrepresented voices, providing support through funding, advocacy, and collaborative projects.

4. Promote Responsible Enjoyment: Advocate for the responsible and mindful enjoyment of bourbon, emphasizing its role in social bonding and cultural exchange rather than mere consumption.

Through these efforts, the Be Good, Do Good Shine Your Light Foundation, seeks to create lasting change, one conversation at a time, underpinned by the belief that when we choose to shine our light, we can collectively make the world a better, more understanding place.

Every bottle of Good Trouble sold contributes to The Be Good, Do Good Shine Your Light Foundation - Making People and Places Better Than We Found Them.